According to many, oranges come in a natural package known as a “peel.” Unfortunately, this “peel” may be a bit too inconvenient for some Whole Foods’ customers. When Nathalie Gordon tweeted such, she quickly started a movement to free the oranges from their new plastic digs, or maybe just a condemnation of Whole Foods. “If only nature would find a way to cover these oranges so we didn’t need to waste so much plastic on them,” she stated.
If only nature would find a way to cover these oranges so we didn’t need to waste so much plastic on them. pic.twitter.com/00YECaHB4D
— Nathalie Gordon (@awlilnatty) March 3, 2016ADVERTISEMENT
Whole Foods has issued an apology after the viral tweet broke 60k retweets.
@awlilnatty Definitely our mistake. These have been pulled. We hear you, and we will leave them in their natural packaging: the peel.
— Whole Foods Market (@WholeFoods) March 3, 2016
A Whole Foods spokesperson responded to a request from The Huffington Post: “A lot of our customers love the convenience of our cut produce offerings, but this was a simple case where a handful of stores experimented with a seasonal product spotlight that wasn’t thoroughly thought through. We’re glad some customers pointed it out so we could take a closer look.”
So where does it stop? Almost every grocery store I have ever been inside of puts chopped fruits in plastic containers. Is this the start of something much larger? Will people start eating full watermelons at their office desks?