Americans now love their bottled waters. This, of course, should be a great thing, considering what Americans have had a taste for in decades past when it come to “quenching thirst.” Bottled water is a booming, billion-dollar industry. Bottled water is now seen as a replacement for sugary soda drinks, such as ones provided by Coca-Cola and Pepsi. Much like the cigarette companies creating sub-vaping companies as a way to cash in (as well as control) the market for healthier options, Coca-Cola and Pepsi have also thrived as playing good cop to their already prominent bad cop existence.
Bottled water is now a $13 billion industry, thanks in large part to these two Goliath companies. At this juncture in time, Pepsi’s sales of sodas only account for just under 25% in total sales, the rest being credited to “healthier options,” such as bottled water. Oh, and Coke’s soda business is likewise, ‘flat:’ revenue fell 4% to $10.28 billion from $10.71 billion in the year-ago quarter. That came in above analyst estimates for revenue of $10.24 billion, according to S&P Global Market Intelligence.
The scam comes in when we make certain considerations.
First, bottled water has contributed to better health for people. Let’s put aside our disdain for the environmentally disruptive methods of production and merely consider the consequences directly related to drinking water. People who choose to grab a bottled water when thirsty (or bored) over a soda, drink less sugar and less calories, both of which are beneficial to the betterment of health. And people are making this choice, more and more. Pepsi and Coke realized early on that the bottled water industry could hurt their sales, so they jumped in to attempt to hedge the market. But instead, they ended up making billions.
Coke and Pepsi heavily contributed to the global health crisis. Their sugary sodas have not one benefit to health. Kids and adults alike are addicted. These two companies have been able to ruthlessly make money from those who either quit their product or significantly cut back. The problem they created also created their own solution: How’s that for good financial smarts, whether wittingly or unwittingly? Coke and Pepsi are now ultra-focused on non-carbonated versions of drinks in general, realizing a good portion of the affluent public is giving up soda.
The bottled water industry is clogging up the pores of our world. Water bottles are one of the largest sources we have for pollution. Water bottles clog up our sewage, they are dumped on our beaches and into our oceans, they overflow from our dumpsters. The situations is at best, grotesque. Coke and Pepsi are laughing all the way to the bank.
There are options, such as filters for your tap water to remove unwanted contaminates. We don’t have to be slaves to the bottled water industry and line the pockets of the scum who created the need.